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Title: Cross Selling
Running time: 9:47
Description: It's no secret that financial institutions need to aggressively compete for the business of their customers. Unlike many years ago when banks were limited in what they offered, they now provide several services that consumers can take advantage of. So in this program, we're going to introduce cross-selling and cover how to sell a wide array of services to the appropriate customers. We'll talk about how cross-selling can benefit not only the consumer, but the sales professional and the institution.
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