Description: When consumers have a problem with something, they tell someone about it. Research shows that we're likely to tell 8-10 people when we're dissatisfied with a company, but fewer than 1 in 20 people who have a complaint will formally complain to the company itself. The best practice is for companies to welcome complaints, since they are direct customer feedback. Handling complaints will help you to improve service, reduce costs and improve your bottom line. Watch this course to learn more about effectively handling consumer complaints.