Membership Required

Membership is required in order to view this video.

Username
Password
 

If you are not a member, register now. You will get access to our entire online video library and expert support.

Title: Lifetime Customer Value
Running time: 7:57
Description: Transactional selling is about buyers. Key account selling focuses on creating clients, i.e., building a long-term relationship that delivers benefits for you and your customers over time. You must understand these relationship benefits, called lifetime customer value (LCV), in order to make strategic and tactical selling decisions. This program gives examples of how to calculate LCV to help you to compute LCV for your prospects.
Overall Rating: 0

Comments

There are no comments available for this video.